Anna Crane, in her current role as EVP, Human Capital Management, Anna leads the global people and culture initiatives for Lumenix. She has a driving passion for building values-driven cultures that drive high engagement and deliver strong results. As well as direct involvement in the planning and implementation of business development and expansion strategies in complex, multi-cultural commercial environments including customer interface, evaluation and integrating acquisitions, start-ups and redesigning ​“go to market” approaches.

Anna has more than 20 years of HR experience that spans both entrepreneurial start-ups and established global players, from publicly traded to privately-held companies, in diverse industries such e‑commerce, encryption software, mobile software, loyalty and energy sectors. Her HR philosophy from early on has always been to start with getting to know and understanding the business, then layer on the HR strategy.

Anna joins Lumenix from Arc Productions as Head of HR, Prior to this role, Anna joins Arc from Bond Brand Loyalty (Formerly Maritz Canada) in an HR leader role, Prior to joining Bond Brand Loyalty, she was the Head of HR / People development at Certicom Corp. (subsidiary of RIM/​Blackberry) where she worked globally to deliver strategy / HR services, as well as mergers and acquisitions.

In 2017, Anna was recognized as one of the best in the HR industry and finalist for the Canadian HR awards, as well, in 2017 featured in HRD as a leader with global impact.

Anna holds a BA from Carleton University and a certification in Human Resources from Sheridan College.